Designing Around a Single Photograph
Sometimes the brief is one photograph and the instruction “make it feel like this”. That is a better brief than it sounds.
The finished piece rarely looks like the plan. That is fine; the plan was only there to get us started.
Deadlines help, but only when they are real. A deadline that everyone knows will slip is just a date on a calendar.
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Comments · 3
Small typo in the third paragraph, but otherwise a perfect read with my morning coffee.
Small typo in the third paragraph, but otherwise a perfect read with my morning coffee.
Agreed, that part surprised us too.