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Design Notes

Moodboard for a Quiet Brand Refresh

Owen Pike
1 min read
308
Fog lifting off the water just after sunrise.

Before we touched a colour value, we pinned up every photo that felt like the studio. These are the ones that stayed on the wall.

We schedule unstructured time on purpose. Some of our best ideas started as an afternoon with no plan and a stack of old magazines.

Every frame here was shot on the day and printed without retouching. Click any photo to see it at full size.

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Comments · 11

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  1. Wren Holloway ·

    I disagree slightly on the second point, but the rest is spot on. Constraints really do help.

  2. Nils Berg ·

    Would love a follow-up post on how you organise all of this afterwards.

  3. Rafael Costa ·

    Do you have a recommendation for someone just starting out? Everything I find assumes years of experience.

    1. Grace Whitfield ·

      Good question. We will cover that in a follow-up soon.

  4. Clara Fontaine ·

    This made me dig out my old sketchbooks. Forgot how much I used to draw on trips.

    1. Owen Pike Author ·

      Thanks so much! Let us know how it goes.

  5. Grace Whitfield ·

    This made me dig out my old sketchbooks. Forgot how much I used to draw on trips.

  6. Clara Fontaine ·

    This made me dig out my old sketchbooks. Forgot how much I used to draw on trips.

  7. Maya Lindqvist ·

    Thank you for including the code. I adapted it for our docs site in about ten minutes.

  8. Aiko Tanaka ·

    Bookmarked. I keep coming back to your posts whenever I get stuck.

  9. Maya Lindqvist ·

    Such a clear explanation. I finally understand why our pages felt sluggish on mobile.