A Tiny JavaScript Helper for Reading Time

Reading-time estimates are simple arithmetic dressed up as a feature. Here is the whole thing, small enough to paste anywhere.

Constraints are underrated. A fixed word count, a single typeface, or a two-colour palette forces decisions that an open brief lets you postpone forever.

export function readingTime(text, wpm = 200) {
  const words = text
    .replace(/<[^>]+>/g, ' ')
    .trim()
    .split(/\s+/)
    .filter(Boolean).length;
  return Math.max(1, Math.ceil(words / wpm));
}

const minutes = readingTime(document.querySelector('article').innerHTML);
console.log(`${minutes} min read`);

Every studio accumulates habits it never chose. Once a year we list them and ask whether each one still earns its place.

We schedule unstructured time on purpose. Some of our best ideas started as an afternoon with no plan and a stack of old magazines.

Feedback lands better when it describes the effect rather than the fix. “I lost track here” is more useful than “move this paragraph”.